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The iPhone 12 and iPhone Pro are the first to go on sale, with US preorders starting Friday, Oct. 16 at 5 a.m. PT (8 a.m. ET). You’ll get your order by Friday, Oct. 23. But if you want the iPhone 12 Mini or iPhone 12 Pro Max, you’ll have to wait until Nov. 6 to place an order, and Nov. 13 for them to actually ship.
We lay out everything you need to know about buying an iPhone 12, including the full pricing options across carriers, models and configurations. And if you’re switching to a new iPhone 12, make sure you go through our checklist on your current iPhone.
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iPhone 12, iPhone 12 Mini, Pro and Pro Max explained
iPhone 12 pricing: All four new models
iPhone 12 Mini (AT&T, Verizon)
iPhone 12 Mini (Everyone else)
iPhone 12 (AT&T, Verizon)
iPhone 12 (Everyone else)
iPhone 12 Pro
iPhone 12 Pro Max
When can I buy the iPhone 12?
This year, Apple is staggering the release of all the iPhone 12 models. That means the timing of preorders will be based on the model you want.
iPhone 12 and iPhone 12 Pro: Preorders begin Friday, Oct. 16 at 5 a.m. PT (8 a.m. ET). Availability and sale date on Oct. 23.
iPhone 12 Mini and iPhone 12 Pro Max: Preorders begin Friday, Nov. 6 (no time announced yet). Availability and sale date on Nov. 13.
Unless otherwise noted below, all US carriers and retailers will begin preorders and deliveries at the same time.
What are my iPhone 12 color options?
iPhone 12 Mini: Black, red, white, green, blue
iPhone 12: Black, red, white, green, blue
iPhone 12 Pro: Gold, silver, graphite, blue
iPhone 12 Pro Max: Gold, silver, graphite, blue
How much does the iPhone 12 cost?
iPhone 12 Mini
The iPhone 12 Mini is the smallest of the lot, with a 5.4-inch display. It’s also the least expensive model.
Naturally, you can buy directly from Apple. You can even get a head start on the check out process right now if you use the Apple Store app on your iPhone by getting preapproved for your upgrade, including going through the process to set up Apple Card financing or agree to the iPhone Upgrade Program terms and pick out the exact phone you want to order.
Then, when preorders open on Friday morning all you have to do is tap a couple of buttons to complete your purchase.
Buying the new iPhone through a wireless carrier can have the added benefit of deals and promotions, but often the deals require you to switch carriers or add lines to your account.
Verizon announced it was expanding its 5G network nationwide, and alongside that running a promotion for the iPhone 12 that includes a free phone with the trade-in of “select” phones and signing up for a “select” unlimited plan when you switch to the carrier. Existing customers can sign up to pay $15 a month under the same promotion.
T-Mobile is running several different promotions for the iPhone 12 launch. For example, you can get two iPhone 12 Pros with two lines of service on an unlimited 5G plan for $100 a month with a qualifying trade-in. Adding a line to your account and trading in an eligible phone can get you up to $850 off an iPhone 12. If you’ve been with T-Mobile or Sprint for five years or longer, you can get $200 off a new iPhone when you trade in your current iPhone.
New customers who port their number over to Xfinity Mobile will get $250 off an Apple device, while existing customers will get a $250 prepaid debit card.
Sometimes, big-box retailers like Best Buy or Walmart offer the best deals and promotions. If nothing else, they serve as a backup plan if you’re looking for launch day availability.
You can save up to $130 on the iPhone 12 when you preorder from Walmart. It appears the discount only applies to purchases made with a qualifying device payment plan.
Target’s website has placeholders for the iPhone 12 and iPhone 12 Pro lines, with an availability date of Oct. 23 for the iPhone 12 and iPhone 12 Pro. Currently, there are no promotions listed on the site.
Best Buy’s current promotion is limited to the iPhone XS and XS Max, but hopefully, when preorders are live on Friday, it’ll be updated to reflect Apple’s latest phones.
We will continue to update this post as more carriers and retailers announce their plans.