Instead of a traditional Black Friday sale, Lowe’s will have daily one-day, online-only “Cyber Steals” from Oct. 22 through Dec. 2 on tools, generators, pressure washers, patio sets, electronics, small appliances, floor care, lighting, decor and more at Lowes.com/CyberSteals.
“We want people to be able to get what they want at great values, no matter how they want to shop this holiday season,” Thalberg said in an interview with USA TODAY, noting deals will be available for curbside pickup, in-store pickup and delivery.
Home Depot, Target and Best Buy are among the retailers planning to have longer sales with more savings online to help reduce crowds and spread out demand amid COVID-19.
“When it comes to going into the physical stores, we are not going to create a situation where there is a time sensitivity that would create crowd situations,” Thalberg said. “That is irresponsible in our current environment.”
To make it easier for shoppers to get a tree without leaving the house, Lowe’s will have free local fresh Christmas tree delivery available from Oct. 30 through Dec. 11, Thalberg said.
Other decorative items, including fresh-cut wreaths and tree containers, will also be available for free local delivery for purchases over $45. Learn more and place orders at Lowes.com/FreshChristmasTrees.
Thalberg said demand for decor is starting early this year.
“I actually predict you’re going to see some people maybe even going more over the top than ever in how they decorate their homes both inside and outside,” she said.
‘Letters to Home’ campaign
While letters to Santa are a popular holiday tradition, Lowe’s is starting another letter-writing campaign as part of its push to bring a greater focus on the home.
Lowe’s is asking consumers to write “Letters to Home” and share why they love their homes, what their homes endured this year and how they hope to make them even better next year, Thalberg said, adding some letters will be spotlighted and there could be some “wish fulfillment.”
The letters can be shared digitally on social media using #LetterstoHome and there will be big, red mailboxes at Lowe’s stores across the country to drop them off.