Under Armour is selling MyFitnessPal for $345 million – Engadget
Endomondo’s services will cease at the end of this year, while the other fitness platform in Under Armour’s “Connected Fitness segment” MapMyFitness will remain with the company. “The MapMyFitness platform, which includes MapMyRun and MapMyRide, remains a crucial element of Under Armour’s digital strategy, as does its connected footwear business,” the company said.
Update (at 10:41am ET): This article was edited to correct a spelling error in Under Armour’s name.
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