Macys may face more temporary store closures as Covid cases climb and threaten crucial holiday shopping season, CEO says – CNBC
People sit as Macys shopping bags are placed on a table at Herald Square as the city continues Phase 4 of re-opening following restrictions imposed to slow the spread of coronavirus on August 20, 2020 in New York City. The fourth phase allows outdoor arts and entertainment, sporting events without fans and media production.
Alexi Rosenfeld | Getty Images
Macy’s could face more temporary store closures as coronavirus cases rise rapidly across the U.S., impeding its recovery and the all-important holiday shopping season, executives said Thursday.
“Covid is surging again across the country,” CEO Jeff Gennette said during a post-earnings call with analysts. “And that continues to impede our recovery, in international tourism and urban areas. And the supply chains have opened up, yet problems remain.”
The retailer’s online business, which grew 27% during the latest quarter, is expected to rise “at a very aggressive rate” and could expand even faster, depending on whether states and cities shutter stores again, Gennette added.
Macy’s said its flagship stores like its Herald Square location in New York City have been hit hardest during the pandemic. The lack of tourists and office workers shopping over lunch breaks and after work has hurt traffic, he said.
Gennette said Macy’s is monitoring other communities closely and has a strategy to work through additional store closures. “We are getting expert at this,” he said. “We’re ready to go, no matter what comes our way.”
Gennette said he is optimistic consumers will be eager to get dressed up again, post-pandemic. The retailer’s sales have declined with fewer people visiting its stores for work clothes, prom dresses and wedding gowns in 2020.
“A vaccination is obviously on everybody’s mind, … and I think there is going to be a surge of demand when that happens,” he said.
People who “have been wearing the same clothes, lounging in active and in casual sportswear … they’re going to want to dress up,” Gennette said.