The footwear in question was created based on Nike Air Max 97s, although Nike has denied involvement in the development of the shoe line.
“We do not have a relationship with Lil Nas or MSCHF,” the company said in a statement. “Nike did not design or release these shoes and we do not endorse them.”
A total of 666 of the shoes will go on sale for $1,018, a reference to the Bible’s Luke 10:18, which says, “I saw Satan fall like lightning from heaven.” The shoes include a bronze pentagram, an inverted cross and a drop of human blood from one of the members of the MSCHF team, a spokesperson told CNN.
Lil Nas X, whose real name is Montero Lamar Hill, retweeted Noem’s tweet saying, “Ur a whole governor and u on here tweeting about some damn shoes. do ur job!”
Noem tweeted Matthew 16:26 in response, which reads, “What good will it be for someone to gain the whole world, yet forfeit their soul?”
What good will it be for someone to gain the whole world, yet forfeit their soul?
Noem was not alone in her criticism of the shoes, with evangelical pastor Mark Burns calling them “evil” and “heresy” over Twitter.
Amid the controversy, Lil Nas X released a YouTube video that started with an apparent apology before shifting within six seconds to his music video “Montero (Call Me By Your Name),” which features the rapper dancing on a devil character’s lap.