AMD inexplicably threw scalpers a bone with limited-edition ‘Midnight Black’ GPU – The Verge
Because the world desperately needed another GPU people can’t actually buy, AMD decided to release a limited-edition “Midnight Black” version of its Radeon RX 6800 XT early Wednesday morning, where it sold out before most people even saw the card was there.
Or you might be thinking: “When, exactly, did AMD announce a new GPU? I don’t remember that.” That’s because the company didn’t formally announce it: according to VideoCardz, AMD quietly told its “AMD Red Team community” fanbase by email at around midnight that they should watch for the card at 6AM PT, an announcement that did not stay under wraps, to put it mildly.
Personally, I’m just wondering: If AMD actually wanted to put video cards in the hands of its fans, why not verify their emails, or email out unique, non-transferrable passwords, or raffle them off, or do basically anything other than put them on the same website where bots, scalpers, and everyone else already knows to look — a website that some people have their browser set to refresh all day long?
#GameOnAMD Sums up the experience. Red Team link was to a page you can’t buy from, only way I saw was from main store, and add to cart never worked. Cool. I feel so included in this exclusive offer. pic.twitter.com/YomensLwQY
AMD tells The Verge it’s “continuing to focus on delivering the latest Radeon graphics cards to as many gamers as possible at SEP,” and counts the brief appearance of the AMD Radeon RX 6800 XT Midnight Black as part of that.