Epic Games Store paid $146M for Borderlands 3 exclusivity, but recouped it quickly – Polygon
The Epic Games vs. Apple lawsuit started its trial phase on Monday, and already the case documents are providing a steady drip of trade secrets pertinent to Epic Games and the Epic Games Store, in particular.
Another case exhibit shows that Epic paid 2K Games $146 million, up front, to sell 2019’s Borderlands 3for Windows PC exclusively through the Epic Games Store. Epic made back $80 million (the minimum sales it guaranteed to 2K) in the first two weeks, the document says.
The $146 million fee comprises the minimum guarantee, a $15 million marketing commitment, and another $20 million charge, plus $31 million to sell Borderlands: The Handsome Collection and a Civilization bundle on the Epic Games Store. Epic made back $109.2 million in those first two weeks, adding more than 750,000 new users to the Epic Games Store thanks to Borderlands 3 alone.
It’s another glimpse of how Epic Games, in less than a year, built up an online storefront and made it a credible rival to Valve’s Steam marketplace. Other case documents shed light on how much Epic paid developers and publishers for the games it has been giving away to new users each month since starting the store in December 2018.
In marketing to both developers and the public, Epic was targeting Steam’s widely publicized 30% cut of sales as unfair and undeserved, countering with its 12% cut for games sold on the Epic Games Store. Epic similarly characterizes Apple’s 30% take of sales from its App Store — for both apps and their in-app purchases — as greedy and anti-developer.