Cristiano Ronaldo's water gesture cost Coca-Cola billions | USA TODAY
Cristiano Ronaldo may have cost Coca-Cola $4 billion in market value
RELATED: Watch as football player Shai Ross dunks an Oreo in a glass of milk while mid-air! https://bit.ly/3vsYJUU
Cristiano Ronaldo’s gesture for people to drink water instead of Coke at a Euro 2020 press conference may have cost the soda company $4 billion in market value.
Coca-Cola shares dropped from $56.17 to $55.22 after Ronaldo moved two Coke bottles out of view and picked up a bottle of water before Portugal’s match against Hungary on Monday.
Market value for the company dropped from $242 billion to $238 billion – a $4 billion plunge.
“Agua!” the soccer superstar exclaimed. Agua means water in Portuguese.
» Subscribe to USA TODAY: http://bit.ly/1xa3XAh
» Watch more on this and other topics from USA TODAY: https://bit.ly/2Xc0FRs
» USA TODAY delivers current local and national news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, videos and VR.