Former President Donald Trump launching his own social media platform, Truth Social | USA TODAY
Donald Trump launching
his own social media platform
Former President Donald Trump is planning to launch his own social media platform, Truth Social.
Banished from major social media platforms,former President Donald Trump has announced plans to form a public company that will launcha long-anticipated social platform of his own, claiming to create a space to “stand up to the tyranny of Big Tech.”
The press release announcing the platform, TRUTH Social, has a familiar Trumpian confidence, but the sustainability and many details of the venture are unclear.
The release lists Trump as the chairman of theTrump Media & Technology Group, which would be formed by joining withDigital World Acquisition Corp., pending regulatory and stockholder approval. DWAC is a special purpose acquisition company, which sells stock with the intention of buying private firms, and the release says the corporation will invest $293 million in the Trump project.
Stock prices for DWAC skyrocketed Thursday after the announcement, according to CNBC. The Miami-based company was founded in December 2020.
Trump was banned from Facebook, Twitter and YouTube in the wake of the Jan. 6 insurrection at the U.S. Capitol by a pro-Trump mob as the companies cited a risk of further violence. Trump’s accounts were also flagged multiple times for spreading false information about voting fraud in the 2020 presidential election.
In response to what he and allies viewed as Big Tech censorship, Trump first teased starting his own social media company back in March.
His former close adviser Jason Miller has since started his own social platform called GETTR. In a statement Wednesday night, Miller said, “Trump has always been a great deal-maker, but we just couldn’t come to terms on a deal.” Miller congratulated Trump on the launch of his company.
TRUTH Social claims it will be a place that “encourages an open, free, and honest global conversation without discriminating against political ideology.” And yet, its terms of service forbids users from using the platform to “disparage, tarnish, or otherwise harm, in our opinion, us and/or the Site.”
As NPR’s Domenico Montanaro reported in March when Trump first floated the idea of launching such a platform, the whole project is a tough one in which to find success. First, competing with the massive influence and reach of existing platforms is a big challenge — one other conservative platforms haven’t managed to get much traction on, either. Also, Trump has in the pasthad many pie-in-the-sky ventures that haven’t worked out — and he’s facing his own brand problems in the wake of his presidency and the violence on Jan. 6, so the scope of who would participate in the platform would likely belimited.
Another outstanding question is what role the site might play if Trump decides to run for president again in 2024 and whether it would serve as a big enough megaphone when he no longer has the immediate influence he had on Twitter.
Former President Donald Trump said he would launch a new social media platform after being shut out of major sites like Facebook and Twitter, but the announcement itself was short on specifics and did little to explain what users might or might not expect.
Trump in the past has announced upcoming events or ventures that have not materialized, such as often-promised plans while in office for a health care overhaul.
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